Citizen G'kar: Musings on Earth

September 12, 2005

CBS Proposes to Leave Behind Journalism For Ratings

It seems the only news worth watching any more on TV is the Lehrer Report on PBS. If Bush has his way, that will change too.
Los Angeles Times
When this nation's founding fathers set out on their experiment in democratic governance, one of their most revolutionary ideas was that political power would be moderated not only by checks and balances built into the government, but by a free and independent press that would provide knowledge to the public and warn of pending dangers.


As James Madison bluntly observed, "A popular government without popular information, or the means of securing it, is but a prelude to a farce or tragedy, perhaps both." It is increasingly difficult to discern the vision of Madison in broadcast news today, even though most of it comes over airwaves owned by the public and licensed to commercial outlets for a few hundred dollars a year.


And now, Moonves, one of the most powerful figures in American media, says that, because of poor ratings (7 million daily viewers) and aging demographics, his network needs to go even further and "break the mold in news."


But if avoiding "dark" becomes the criterion for broadcast, how will Americans learn about such stories as New Orleans and Iraq, never mind Sierra Leone, Kosovo, the melting polar ice cap or the dying oceans? If only perky, upbeat stories and shows make it onto the air, who will inform the public and play the watchdog role?


Most correspondents, editors and producers at CBS (and elsewhere in the industry) want to do serious journalism. But as the media get increasingly ratings-driven and profit-hungry, fewer and fewer news division executives support them in this effort. The result is that too many excellent broadcast journalists now feel discouraged, debased and disgusted.

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