Why that is has befuddled many Democrats, particularly Clinton followers. How can Obama score so many wins by offering so little -- just hope -- and yet everything -- hope?
I can answer that question. It's because Obama gets it. He's been reading the George Lakoff and Rockridge Institute playbook, Thinking Points and skillfully applying it. Lakoff rewrote the progressive strategy with the concept of framing. Had my guy, John Edwards, followed Lakoff's advice and like Obama, gone lighter on the policies and heavier on the values, he might be where Obama is today. Dennis Kucinich would have won a primary or two. John Kerry might be president now. Al Gore would not have needed the Supreme Court in 2000.
February 21, 2008
The Secret of Obama's Success: He Listens to George Lakoff
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